Marketing and public relations

Promoting and adding value to the biopark and its stakeholders

Marketing Genopole®in France and abroad involves several missions: publicizing and leveraging the activities and achievements of biopark stakeholders, providing socially responsible information and participating in civil debate on the issues raised by progress in biotechnology and genetics research.

Promotional tools: a comprehensive, diverse range of promotional tools

In order to raise the biopark’s profile and increase its media exposure, Genopole® Communication performs a wide range of general and targeted marketing and PR operations.

Every year, Genopole® publishes the “Genopole® Key Figures” document, along with a member directory in French and in English. The documents track and highlight the results and progress achieved by the biopark’s labs and companies.

Genopole®’s monthly newsletter is a great way of circulating information on the campus and its stakeholders, partners and counterparts elsewhere.

A dynamic, targeted event policy

Genopole® Communication helps the biopark stakeholders to participate in scientific events that raise their profile.

For each major life science event (BIO USA, BiOEurope, the European Research and Innovation Exhibition in Paris, etc.) Genopole® Communication (in collaboration with our other departments, as required) takes responsibility for booking floor space, designing, setting up and fitting out booths and producing marketing documents and tools for each Genopole® exhibitor.

Essential information vectors

In order to relay information from the biopark, Genopole® Communication ensures an ever-stronger media presence. Information is circulated to the international media via a specialist service provider which offers special rates to campus companies and labs.

With an annual average of 50 press releases and press conferences, Genopole® Communication has formed close relationships with science, biotechnology, healthcare and business journalists. The department uses media relations management software which (in conjunction with its daily updated contact database) enables information to be circulated to around a thousand journalists throughout France.

Objective: raising awareness of Genopole® and its stakeholders’ activities

 reinforcing the biopark’s attractiveness for researchers, entrepreneurs and investors.

 coordinating attendance by the biopark’s companies and laboratories at major international events in healthcare and biotech: bookings, a joint booth, production of marketing material, etc.

 media relations: the drafting and circulation of press releases and the organization of press conferences.

 marketing material: brochures, reports, directories, posters, films, plans and maps, websites, newsletters, and so on.

 special events (inaugurations, visits, etc.) and the promotion of seminars, colloquia and other meetings organized on the biopark.

 crisis communication: companies and laboratories facing a crisis situation can benefit from Genopole® Communication’s expertise in this field.

Developing campus life

 an intranet and extranet, organization of the “Genofolies” campus festival, a campus newsletter, etc.

Promoting socially responsible information and civic debate

Contributing to civic debate on research in genetics and biotech:

 Organization of public debates on issues in genetics and biotech research, plus “Junior Gene Cafes” for junior high and high school students.

 Coordination of French national Science Week events on campus: lab and company visits, activities, etc.

 Socially responsible provision of information, in collaboration with a range of partners: the “Knowledge Bank with Essonne County Council, the”Ethics Meetings" with the city of Evry, regular meeting with citizens’ committees from various districts of Evry, etc.

The DNA School

A DNA School has been created at Genethon in October 2005. This itinerant operation offers scientific workshops about DNA to a large audience, schools and associations, particularly patient associations of the south Paris area. Experimentation is the core activity of these workgroups: techniques used by participants range from DNA extraction to DNA analysis with laboratory tools. The AFM (French Neuromuscular Dystrophy Association), the Regional Council of Ile-de-France, the General Council of Essonne and Genopole, in collaboration with the University Evry Val d’Essonne finance this initiative. The DNA School is run according to the original concept of the DNA School of Nîmes.

For more information: The DNA School

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